Omnicom launches Omnicom Digital, names Nelson CEO

NEW YORK: Omnicom Group has launched Omnicom Digital, a new unit that will lead strategic initiatives across all of Omnicom's digital properties. Jonathan Nelson, founder and former chairman of Organic, a digital agency, will be CEO of the new unit, effective immediately. Nelson will help Omnicom's digital business platforms to develop new technologies and assess investment in companies and talent.