Scott Monty, global digital communications, Ford Motor Company

Scott Monty heads up the social media function at Ford and holds the title global digital and multimedia communications manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications, and more. Previously, Monty served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique b-to-b agency specializing in health sciences & high tech. He is the author of The Social Media Marketing Blog and The Baker Street Blog.