Michael Pranikoff, director, emerging media, PR Newswire

Michael Pranikoff is responsible for educating PR Newswire staff and customers about the role emerging media in marketing and communications. Pranikoff is also involved in the development of products and services for PR Newswire in the area of emerging media. He joined PR Newswire in 1998. In 2003, Michael was named the National Technology Markets Specialist, and eventually was named PR Newswire's first director of emerging media. He's also the creator and facilitator of PR Newswire's Seminar Series entitled "PR in a Web 2.0 World." Prior to joining PR Newswire, he worked for MacNeil/Lehrer Productions which produces the NewsHour with Jim Lehrer. He maintains a blog linking to sites and conversations that pertain to the intersection of technology and public relations. prweekus.com/next09