WE formalizes its AR offerings

LONDON: Waggener Edstrom selected Annemiek Hamelinck, SVP, to lead its newly formalized global analyst relations practice from London. The agency has offered AR consulting for its global clients for more than a decade, but this structure will streamline the offering. Since joining WE, Hamelinck has headed up the Microsoft AR account, while also working with various teams on AR strategies, programming, and training.