Usher's nonprofit hires MWW as AOR

ATLANTA: Usher's New Look (UNL), a nonprofit that aims to increase youth-led community service initiatives, hired MWW Group as its AOR. The agency will focus on global strategic activities, including media relations, that aim to reposition celebrity Usher Raymond IV, founder of UNL, as a philanthropist and humanitarian. On September 24, MWW kicked off the effort with the launch of Powered By Service, a campaign to change the role of youth in communities, at the 2009 Clinton Global Initiative. Usher founded the initiative in 1999.