Mark Snyder, CMO, Kmart

Mark Snyder is responsible for all aspects of marketing for the Kmart retail stores including strategy, planning, program development, and creative. Since joining Kmart in 2008, he has led the development and launch of the Kmart "Smart" value proposition and several successful campaigns around holiday, layaway, and the Protégé footwear launch. He joined Kmart from the Holiday Inn Family of Brands, where he served as SVP, worldwide brand management.

Snyder is responsible for all aspects of marketing for the Kmart retail stores including strategy, planning, program development, and creative. Since joining Kmart in 2008, he has led the development and launch of the Kmart “Smart” value proposition and several successful campaigns around holiday, layaway, and the Protégé footwear launch. He joined Kmart from the Holiday Inn Family of Brands, where he served as SVP, worldwide brand management.

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