Fresh Ground launches

BOSTON: Fresh Ground Communications, a Boston-based PR agency focused on social and traditional media, has opened its doors. Fresh Ground will provide strategic marketing and PR services to small and midsized businesses in markets including mobile, networking, Web, and retail services. The agency's principals are Chuck Tanowitz and Todd Van Hoosear. Previously, Tanowitz was director and new media strategist at Schwartz Communications; Van Hoosear was senior analyst and director of client services at SocialSphere Strategies.