Sponsored by Edelman
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More than ever, consumers are driven by a desire to act – to collaborate, give and engage for a greater good or cause – and they're looking to partner with companies and brands in that effort. A new term for this is “mutual social responsibility” – brands and consumers working together to effect positive social change for mutual benefit.
This webcast will help brand marketers, CSR practitioners, and PR professionals connect the dots between individual effort, corporate initiative, brand benefits, profit, and societal good.
Sacha Cohen, brand manager, Brita
Dan Morrison, founder and CEO, 1Well
Mitch Markson, chief creative officer and president, brand consulting, Edelman
Erica Iacono, executive editor, PRWeek