PlowShare Group, which was awarded the contract September 30, is tasked with developing the PSAs while both firms share responsibility for social media efforts, said Jeff Boal, president of the Stamford, CT-based PlowShare Group.
Hager Sharp is focusing on media and partnership relations, said Garry Curtis, president and CEO of the firm.
The two-year campaign is slated to launch in fall 2010 and will target women in their 50s, said Suzanne Haynes, senior science adviser for the US Department of Health and Human Services (HHS) agency.
She noted that it's the first time that HHS has launched a campaign to boost awareness about heart attack signs and symptoms with women. Part of the program's messaging will focus on the importance of calling 911 for assistance, said Boal.
Budget was not disclosed.