In-Q-Tel, which specifically supports the Central Intelligence Agency and US intelligence community, also made a “strategic investment” in the company. Blake Cahill, SVP of marketing for Visible Technologies, declined to provide financial terms of the deal.
The partnership will allow the US intelligence community to tap into the Bellevue, WA-based company's services, which include monitoring and analyzing social media discussions, noted Cahill.
“We absolutely see it as a growing space to complement what we're doing on the commercial side,” he said. “There is increasing interest from the government sector, just like in the commercial side, on how to leverage these social conversations for insight, customer service, intelligence.”
Visible Technologies works with corporate clients like Microsoft and Xerox, but is increasingly looking at expanding its presence with the government. It works as a subcontractor for partners in the US General Services Administration (GSA) sector, such as Concepts & Strategies.