NEW YORK: KCSA Strategic Communications, a financial services and brand communications agency, acquired Boston-based TanenPR. Jeff Corbin, CEO of KCSA, explained that the addition of the agency's professional services clientele was in-line with the firm's current focus on those services, as well as its goals for IR expansion near Boston.
He added that Julia Tanen, founder of TanenPR, had approached the agency several months ago about the potential deal which he hopes will increase last year's billings - $10 million in gross fees – at least 10%.
“There are a lot of publicly traded companies in Boston, especially healthcare and tech, so it gives [Tanen] an opportunity to expand her client-base,” he said. Tanen had not previously provided IR services.
Tanen's office has been completely folded into KCSA, but she and her staff of four will remain in the Boston location. She will join KCSA as MD, overseeing the agency's expansion in the Boston area and Northeast.
"Because [KCSA] offers an integrated mix of services that included IR, marketing, and PR, I felt they were the best next step for us," said Tanen. "What I see being the true advantage to clients is being able to provide this all from one firm."
Corbin said there will be no internal restructuring or layoffs.
Tanen brings six clients to KCSA, including Winter, Wyman & Company, a New England recruiting firm; Keystone Partners; and Kate Hines Jewelry.