PURCHASE, NY: Peter Land has joined PepsiCo as SVP, beverage communications. Land is responsible for internal and external beverage communications, including media relations, sports, entertainment, sponsorship, multicultural outreach, cause marketing and speaking engagements, as well as oversight of the global digital efforts. He began in September.
Most recently, Land was CMO of the Breeders' Cup, where he ran the New York office and oversaw all marketing functions for its global sporting event. According to Dave DeCecco, a PepsiCo spokesman, Land was also previously an MD at Edelman, where he worked with major consumer products clients – including PepsiCo.