Shortly after PRWeek reported that T-Mobile USA had been relatively quiet on the anti-texting while driving front, the company sent us a press release in support of the Distracted Driving Prevention Act of 2009. The act, introduced by Senator Jay Rockefeller, would create a new grant program for educating the public about the dangers of texting and driving. States that ban text messaging while driving would be eligible for grants.
In the release, T-Mobile's VP of federal legislative affairs Tony Russo is quoted as saying:
"T-Mobile encourages its customers not to engage in text messaging or e-mailing while driving. T-Mobile has taken this message to heart by launching a campaign to encourage our employees across the country to lead by example and commit to not text and drive. T-Mobile's CEO Robert Dotson and members of T-Mobile's senior leadership team were among the first employees to take this pledge.”
Joseph Farren, VP, global public affairs practice, Waggener Edstrom (T-Mobile AOR), said the pledge was rolled out to all 40,000-plus T-Mobile USA employees. Employees received a short video message from Dotson, and were then taken to an internal Web site where they could enter the names of loved ones that they would like to make their pledge to. The Web site allows employees to print the pledge, including a small, wallet-sized version.