CoTweet allows multiple users access to corporate Twitter accounts, coordinating and organizing those involved in such communication.
"We have multiple people who may need to weigh in on a conversation on Twitter," says Josh Karpf, manager of digital communications for PepsiCo. "CoTweet is a way to organize Twitter from an outreach perspective, but also from a monitoring perspective."
Each CoTweet account can manage six Twitter accounts. It also allows users to communicate with each other, view conversation history, and assign certain Tweets to individuals or teams.
Sprint's PR and communications team also uses CoTweet to work hand-in-hand with its executive escalations team, which handles customer care, to interact with consumers and monitor Twitter for mentions of the company, says Rich Pesce, senior manager of social media communications.
"CoTweet has made engaging in those conversations very easy and seamless," notes Pesce. "It's a very effective tool to do that." The option to view a conversation's history has been very helpful, he adds, as the team can keep track of who communicated with which customers and how long ago.
With PR firms handling several clients' Twitter accounts, and large corporations bringing together various divisions to oversee brand accounts, CoTweet can make engaging with consumers and monitoring Twitter easier.
Vanessa McGee, PR coordinator at Red Square Agency (RSA), says the service helps its PR arm more efficiently deal with clients' accounts and helps it build consumer-generated buzz through Twitter.
In addition to PepsiCo, Sprint, and RSA, several companies were a part of CoTweet's beta, including Whole Foods, Starbucks, and Vistaprint.
"Everybody needs to be capable and using this," says Jeff Esposito, PR manager for Vistaprint, which produces printed products for other companies. "We've gotten in about six stories by monitoring the feed with CoTweet."