Preferred PR adds two in client services

LAS VEGAS: Preferred PR hired Mindy Eras as director of client services and Verena King as manager of client services. Eras, who was previously corporate communications manager for The Venetian and Las Vegas Sands Corp., will work with clients in the gaming, resort, and travel area. King previously served as PR specialist and literary publicist for Passion Parties International, overseeing all corporate PR, media relations, and crisis communications for the company. In her new role, King will work with clients in the entertainment, hospitality, and tour and travel industries.