SAN FRANCISCO: Allison & Partners has added two new clients to its consumer/hospitality practice: airfare meta-search engine Fly.com and “things to do” search engine Goby. Fly.com launched earlier this year as a subsidiary of Travelzoo. Allison & Partners will work with the brand to build its awareness and traffic. Goby, which recently launched, hired Allison & Partners to manage media relations.
Both Goby and Fly.com will be managed out of Allison & Partners' San Francisco office, where GM Phil Carpenter has a background in travel technology sector. Prior to joining Allison & Partners, Carpenter served as the VP of marketing for SideStep an early airfare metasearch, now part of Kayak.com.