AstraZeneca launched a corporate blog this week, making it one of only a handful of large pharmaceutical companies to do so. It also launched a branded Facebook fan page.
The AZ Health Connections blog has five posts, beginning October 16. It is being led by Earl Whipple, a senior director of corporate communications for AstraZeneca, and plans to cover breaking news, CSR, and healthcare reform. according to the blog.
Earlier this year, GlaxoSmithKline launched a corporate blog, called More than Medicine.