"Things have changed from when I started the new business 20 years ago," said CEO Stacey Lee. "I'm doing a little rebranding and I needed to rejuvenate and really get my name out there in a lot of convention and trade show publications."
The financial details of the one-year contract, which began in early November, were undisclosed. Lee said she interviewed several other agencies, but ultimately chose FWV because of its reputation, its Tampa, FL, office, and the agency's work at local and national events, "whether it's PR or helping to manage or [representing] a client."
FWV is launching a multi-platform initiative to reinvigorate the brand, drive increased awareness among industry and consumer audiences, and increase editorial coverage. Since starting as AOR, FWV has been helping Lee revamped its Web site, as well as connected Stacey Lee Agency talent to another client for an event in Las Vegas.