The New York Public Library's famous lion logo is getting a makeover, The New York Times reported. The library hopes the new design will "convey a more modern and digital-friendly image" and allow for it to be easily resized for print and Web, said Marc Blaustein, art director for the library system.
The logo started with a lion — specifically, Fortitude, the northern of the two lions that flank the steps to the main library, also known as the Stephen A. Schwarzman Building. The other lion is Patience.While the lion had to be the focus, the conceptualization of the design was left open. “We explored dozens of concepts and did hundreds of drawings,” Mr. Blaustein said.