Raymour & Flanigan taps MWW

EAST RUTHERFORD, NJ: Raymour & Flanigan, the furniture retailer, hired MWW Group to oversee the company's first PR initiative. MWW Group's New York and East Rutherford, NJ, offices will oversee the account and will target national and local media in key markets and use social media to build customer conversation, including through blogger outreach, micro-blogging, and social networking. The agency will also work to develop an interactive online newsroom and online promotions.