BNC and Beck Media & Marketing will be the organizations' AORs for 2010. BNC will oversee media relations for the Academy's programs and activities, such as the Primetime Emmy Awards, the Television Hall of Fame Ceremonies, Emmy Magazine, and day-to-day corporate communications. Beck Media & Marketing will handle strategic communications for Television Academy Foundation, overseeing the Television Academy summer internship program, annual charity auction events, and EmmyTVLegends.org.
Its prior AOR, The Lippin Group and the Academy announced in August, that the two organizations would be parting ways at the end of 2009, following the transition.
"It was just time to move on," said Whitcomb. In the following weeks, the organization issued an RFP to about 15 agencies, and a committee narrowed it down to three. Whitcomb wouldn't name the third agency finalist or release financial details of the contracts.
Beck had already worked with the Foundation on the launch of EmmyTVLegends.org, and BNC has now begun work on the account, as its first event, the Television Academy Hall of Fame ceremony, takes place on January 20, 2010.