NEW YORK: Fashion agency Paul Wilmot Communications (PWC) has closed its Los Angeles office less than a year after opening it. The office, provided by parent company Fleishman-Hillard in March, had two full-time employees, both of whom have been let go, CEO Paul Wilmot told PRWeek. The news was first reported Fashion Week Daily.
"I'm not going to say it was a victim of the recession," he said. "It was an experiment that didn't work."
One of the main issues, he explained, was that "there's no media out there."
"When you talk about major areas, and go to our premium product client base, you say LA would be a logical situation and we didn't find that there, and you don't know until you open," added Wilmot. "Media can better be served from New York."
In September 2008, when PRWeek reported that Fleishman-Hillard acquired PWC, Wilmot said he looked forward to expanding the agency to Los Angeles, London, and Tokyo.
“What's most exciting to us is that Paul Johnson and [Fleishman president and CEO] Dave Senay insisted that we would open three offices immediately,” he said, adding that the satellite agencies will be built within Fleishman offices in those markets.
Following slow business in Los Angeles, Wilmot said the agency decided not to open offices in London and Tokyo, but the firm will continue to service clients out of Los Angeles and internationally when necessary.
"We just feel we can service that market more affordably doing it out of New York."