Last night's Ad Council PSA Awards at the Waldorf Astoria was filled with leaders from the media, marketing, and advertising world. The annual event, taking place for its 56th year, honored Coca-Cola CEO Muhtar Kent, who spoke about brand sentiment and his passion for connecting products and ideas with the public.
That enthusiasm was reinforced when Brian Perkins, corporate VP of Johnson & Johnson and chair of the Ad Council, announced to the room of 1,000 attendees the launch of My Ad Council, a Web site designed to promote the Ad Council's PSA campaigns online. Perkins said the site will encourage advertisers and media companies to get involved with the campaigns, which are generated pro-bono by agency partners. The new site was created through a partnering with AOL, which helped to design and create functionality of My Ad Council, and donated financial support.
Perkins said he was excited about the site's interactive element, allowing users to comment on PSAs through sites like Facebook and Twitter, saying, “One of the most exciting and valuable uses of social media is for social good.”
Certainly an inspiring message, and one many PR pros know firsthand.