MillerCoors added to its “Great Beer, Great Responsibility” CSR platform, launched in March, with the addition of a new Web site.
The platform focuses on environmental sustainability, alcohol responsibility and community investment. “As we look to expand that message and highlight our efforts to consumers, we decided one great way of doing that is a Web site to give consumers a way to learn about our sustainable development and corporate responsibility initiatives,” said Julian Green, director of media relations, MillerCoors. “At the same time, we wanted to build an engagement element to it.”
The GreatBeerGreatResponsibility.com site features interactive elements, including a section where consumers can make a pledge to help prevent drunk driving. In another section called “What Will You Do To Help?,” visitors can post messages on how they are making a difference, whether through water conservation or responsible alcohol consumption.
The site was created by Milwaukee-based Fullhouse Communications. Dig Communications is the AOR for MillerCoors' CSR initiatives.
