TransMedia Group hired to debunk '2012' scenarios

BOCA RATON, FL: Author Bob Waxman hired TransMedia group to promote his new book 2012: The Ultimate Meaning. The agency, specifically book publicity expert Kim Morgan, will work to tell the story behind the end of the Mayan calendar and debunk many of the theories put forth in Columbia Pictures' successful action flick that predicts the end of the world, 2012.