News in Brief

Zumba Fitness taps rbb PR

MIAMI: Zumba Fitness hired rbb PR as AOR.

by Kimberly Maul / November 23, 2009

MIAMI: Zumba Fitness hired rbb PR as AOR. The agency will provide strategic brand management counsel, offer national media relations support, work to attract new partnerships, and build awareness of Zumba's product offerings, especially in the fitness DVD marketplace.

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