Zumba Fitness taps rbb PR

November 23, 2009 by Kimberly Maul

MIAMI: Zumba Fitness hired rbb PR as AOR.

MIAMI: Zumba Fitness hired rbb PR as AOR. The agency will provide strategic brand management counsel, offer national media relations support, work to attract new partnerships, and build awareness of Zumba's product offerings, especially in the fitness DVD marketplace.