Audio products company hires Hummingbird Media as AOR

OLD LYME, CT: Sennheiser, an audio products manufacturer, hired Hummingbird Media as AOR for its consumer electronics line. The agency had previously successfully handled the company's North American branding initiative, "The Sennheiser Sound Tour," which PRWeek reported on. The firm will centralize Sennheiser's PR efforts across our product lines, and increase brand awareness and market positioning.