NEW YORK: Interpublic Group (IPG) launched a new microsite focused on pro bono activity, interpublicgivesback.com. The site, which can be accessed through Interpublic.com or independently, features work from IPG's advertising and PR agencies, including work with the Ad Council and organizations such as the National Kidney Foundation and the Moyer Foundation. Each campaign features a brief introduction, and then a full report, including results.
Other major marketing services holding companies, WPP, Publicis, and Omnicom, do discuss pro-bono work on their sites, but do not maintain separate microsites.
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