FTC guidelines go into effect Dec 1

Today is the day the new FTC guidelines kick into gear, requiring more disclosure from bloggers and other social media influencers who promote companies and brands.

Today, new FTC guidelines kick into gear, requiring more disclosure from bloggers and other social media influencers who promote companies and brands. We've done our fair share of coverage of the news, including a feature in our December issue, which went live today. A lot of the coverage this week has been about how not much has changed, including how many expect social media campaigns to be as prominent as ever. AdAge reports:

"Since the guidelines became official two months ago, marketers and agencies alike have been educating themselves on the guidelines, modifying spokesperson agreements and implementing new social-media policies. The marketers and agencies that spoke with Ad Age all said the new rules would not deter them from any social-media or celebrity-endorsement efforts.

Some experts, such as Pete Blackshaw, exec VP of digital strategic services for Nielsen, think most marketers and their agency partners still don't have a clear idea of what the implications of the new rules are for their word-of-mouth campaigns, social-media efforts and celebrity-endorsement deals."

But take our poll and let us know what you think: Is the industry ready for the new FTC guidelines?


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