WHITE PLAINS, NY: Nokia is reviewing its PR agency support in North America, in addition to several other global markets.
Laurie Armstrong, director of communications for Nokia North America, confirmed the review process is under way. Ketchum, Nokia's North American AOR, remains “in good standing” but the company opted to issue the RFP as part of its “standard business practice,” she said via e-mail.
Ketchum has worked with Nokia for more than a decade. The agency has also worked on various global projects for Nokia. Representatives at Ketchum deferred comment to Nokia.
Armstrong said that Nokia recently completed PR reviews in the UK and China, though those results were not immediately available.
Nokia is considered one of the world's biggest makers of mobile phones. At its investor briefing December 2, Nokia predicted its handset market share will remain flat in 2010, mostly because of intensified competition.