Method pulls 'shiny suds' online video

Method, the company that makes environmentally-friendly cleaning products, pulled a video it launched in mid-November because of concerns that the content was sexist, AdAge reports.

Method, the company that makes environmentally-friendly cleaning products, pulled a video it launched in mid-November because of concerns that the content was sexist, AdAge reports.

The video was part of a public affairs initiative that PRWeek previously reported on. It aimed to generate awareness among consumers about the Household Product Labeling Act, which would require all cleaning product companies to disclose all ingredients found in their products. It is no longer available on peopleagainstdirty.com or on the company's YouTube page.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in