Seiden named VP of global corporate comms at Estée Lauder

NEW YORK: The Estée Lauder Companies promoted Bari Seiden to VP, global corporate communications, effective January 1, 2010. Seiden will continue to lead the social and digital media efforts within global communications. She will also lead the company's communications strategy in supporting its global charity activities, as well as communications surrounding Leonard and Evelyn Lauder. Seiden became VP of global communications for Aramis and Designer Fragrances (ADF) in April 2001, and has since added specialty brands, corporate social and digital media, and global education for the ADF division to her purview.