Coyne hires toy PR veteran Sue Murphy

PARSIPPANY, NJ: Coyne PR hired Sue Murphy as VP of the toy and juvenile product division. Murphy spent 15 years at Freeman PR, where she oversaw PR efforts for Tyco Toys, Mattel, and Fisher-Price, as well as the campaign for the original Tickle Me Elmo. At Coyne, Murphy will have a similar position, managing the toy division, spearheading PR for toy brands, and overseeing campaigns.