Mazda's popular "Zoom-Zoom" tagline is now being used for something less automotive: an energy drink. The company handed out the drink, a promotion for the Mazda2 out next year, at the Los Angeles Car Show. But the can had an added bonus: It could be used to experience some augmented reality,The New York Times reported.
"A 3-D animated version of the Mazda2 appears on your screen," the Times said. "Rotate the can and the car rotates as well. You can even change its color."
Augmented reality has been showing up more regularly in marketing - the next hot trend or just a short-lived fad?