More ROI results from Dell and Twitter. According to Bloomberg, Twitter helped Dell generate more than $6.5 million in orders for PCs, accessories and software.
Dell, the third-largest maker of PCs, started using Twitter two years ago to reach new customers. The $6.5 million represents the total amount generated through direct customer interactions on Twitter over that time. While those sales are a fraction of Dell's $61.1 billion in annual revenue last year, the company sees Twitter as one of its most significant ways of interacting with customers, said Manish Mehta, VP of Dell's online unit.
“It's a very vibrant channel for us and it's growing aggressively,” Mehta said in an interview. “It's not just our reach and growth that has progressed, it's that it's happening globally.”
So is this a good ROI? Readers, feel free to leave your thoughts.