Zocalo, Marc Research create 'Recommendation Index'
News in Brief
CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories.
CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories. The tool also creates a score that marketers can use to compare against other brands in the same category