Zocalo, Marc Research create 'Recommendation Index'

CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories.

CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories. The tool also creates a score that marketers can use to compare against other brands in the same category

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