Taaffe talks about bailout business, PR performance

Hill & Knowlton CEO Paul Taaffe told Bloomberg that the firm won more business in 2009 compared to recent years, in part because of the demand for PR and reputation management from companies that received bailouts.

Hill & Knowlton CEO Paul Taaffe told Bloomberg that the firm won more business in 2009 compared to recent years, in part because of the demand for PR and reputation management from companies that received bailouts.

He specifically pointed to companies in the insurance, financial, and auto industries, including H&K client AIG. The firm's risk-protection business has growth although he told the news service that he expected "mid-single digit growth" through the first half of next year.

Taaffe also shared his views about the industry, noting that PR has been a cheaper alternative for many companies that have traditionally relied on ad agencies and that PR firms are outperforming their holding companies.

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