The campaign is expected to launch in late March 2010.
The state agency plans to educate consumers and small businesses about federal rebate and financing programs and tax breaks, as well as ways to cut energy costs and spur job growth, said Jennifer Hampton, public outreach manager for the Governor's Energy Office.
Earlier this year, the office received $140 million in American Recovery and Reinvestment Act funds. It said in a June report that it aims “to link state economic development, job retention and growth, and energy savings.”
Vladimir Jones, which was named the general contractor, hired three subcontractors to develop and implement a call center, consumer database, and Web interface, said Joe Hodas, SVP of brand communications for the firm.
“It's very unique,” he added. “We've never come to the table with this group of partners.”
The firm will lead the communications efforts, including media relations, social media, grassroots, mobile, and advertising. The team at Vladimir Jones will also help develop partnerships with utilities and other business organizations.
Hodas said this is the first state agency to launch a campaign with this model.
“We're hoping that what we create, with the Governor's Energy Office together, can become that model for other states to utilize as well,” he said.
Vladimir Jones was selected by the Governor's Energy Office following a competitive bid. An RFP was issued in early fall of this year and 23 agencies responded.
“We found it beneficial that they were a Colorado-based company and that their team was fully Colorado-based,” said Hampton. “They also brought together a really great team of experts, in terms of the various components of the proposal.