Mullen tapped by K&G Fashion, Men's Wearhouse

WINSTON-SALEM, NC: Men's Wearhouse and K&G Fashion Superstore hired Mullen as AOR, overseeing both advertising and PR.

WINSTON-SALEM, NC: Men's Wearhouse and K&G Fashion Superstore (the result of a 1999 merger) hired Mullen as AOR, overseeing both advertising and PR. Mullen was chosen for the K&G account after a review, and was then awarded Men's Wearhouse account, which will also include Canada-based Moores Clothing for Men. The agency will develop brand positioning and strategic marketing communications, handle new creative executions and social media marketing, and will launch several in-store initiatives.

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