FTC, government officials recommend marketing restrictions

Officials from the Federal Trade Commission (FTC) and several government agencies met Tuesday and proposed restrictions for how companies market products with sugar, sodium, and saturated fat to children.

Officials from the Federal Trade Commission (FTC) and several government agencies met Tuesday and proposed restrictions for how companies market products with sugar, sodium, and saturated fat to children. They say that current practices are fueling the nation's obesity epidemic.

In July 2008, the FTC suggested that entertainment and media companies restrict the licensing of characters to healthier food and beverage products.

A new study commissioned by Children Now came out earlier this week, stating that ads for sugary cereals, candy, soda, and fast food are found on a majority of Web sites aimed at children, including Nickelodeon and Cartoon Network sites.

The report also points out the Children's Food and Beverage Advertising Initiative, an industry effort at self-regulation, and how it believes it failed to meet its principal recommendations.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in