PR not involved in latest Ikea review

Furniture giant Ikea's creative review, does not involve its PR agencies, Ikea PR manager Marty Marston told PRWeek.

Furniture giant Ikea's creative review, does not involve its PR agencies, Ikea PR manager Marty Marston told PRWeek. AdAge reported that it invited five agencies to pitch for an integrated account. Incumbent Deutsch, as well as Berlin Cameron United, Euro RSCG, Kaplan Thaler Group, and Ogilvy & Mather will reportedly compete for the account.

Marston added that the company will stick with Ketchum for its marketing PR and Lippe Taylor for its corporate PR, and has no current plans of reviewing those partnerships.

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