The Dow Jones media lab has put out data comparing coverage of the Tiger Woods scandal with other figures' media mentions during times of crises. Woods (who lost his first sponsor December 13, when consulting firm Accenture dropped the golfer from its roster) was pitted against Bill Clinton, David Letterman, Eliot Spitzer, and Mark Sanford to compare rate of coverage during each individual's media heyday. Dow Jones also surveyed rate of media mentions in the months before and after each happening, to gauge how long it took reporting to return to normal.
Dow Jones discovered Woods is on course to go the way of former president Clinton, whose Lewinsky-gate coverage remained at a constant level six months after his affair made headlines. Letterman, Spitzer, and Sanford returned to a level rate of coverage within two months.