NEW YORK: Nearly nine out of 10 Americans would purchase a product from a company that seeks to improve the health of the general public, according to a survey from Edelman.
The study, which surveyed 1,000 adults between November 19 and November 22, specifically looks at the role that Americans expect business to play in their health.
“Companies that want to advance and be relevant are going to need to understand and engage in health much more than they do right now,” said Nancy Turett, global president of health for Edelman, who noted that much of the discussion on health in 2009 focused on the role of the government.
More than 70% of the Americans surveyed believe it's important for business to share knowledge of innovations that improve health, help employees live healthy lives, and transparently communicate the health impact of a company's products and services.
Less than 12% of the same group of people surveyed believe that business is doing an excellent or good job doing this.
“The public may have more expectations of business as it relates to health than business realizes,” said Turett. “Health is a business opportunity.”
The Health Engagement Pulse also found that 60% of respondents believe the business community should be as engaged in health as it is with environmental issues.
“Engaging in health in certain ways is a social responsibility and reputation protection strategy,” said Turett. “But, engaging in health more is going to be a marketing necessity."
The study, which surveyed 1,000 adults between November 19 and November 22, specifically looks at the role that Americans expect business to play in their health.
“Companies that want to advance and be relevant are going to need to understand and engage in health much more than they do right now,” said Nancy Turett, global president of health for Edelman, who noted that much of the discussion on health in 2009 focused on the role of the government.
More than 70% of the Americans surveyed believe it's important for business to share knowledge of innovations that improve health, help employees live healthy lives, and transparently communicate the health impact of a company's products and services.
Less than 12% of the same group of people surveyed believe that business is doing an excellent or good job doing this.
“The public may have more expectations of business as it relates to health than business realizes,” said Turett. “Health is a business opportunity.”
The Health Engagement Pulse also found that 60% of respondents believe the business community should be as engaged in health as it is with environmental issues.
“Engaging in health in certain ways is a social responsibility and reputation protection strategy,” said Turett. “But, engaging in health more is going to be a marketing necessity."
