CMS to hire firm for Spanish outreach

WASHINGTON: The Centers for Medicare and Medicaid Services (CMS) is looking for a firm to develop and implement a multimedia educational campaign aimed at reaching Spanish speakers who have Medicare and healthcare influencers, according to a federal filing.

WASHINGTON: The Centers for Medicare and Medicaid Services (CMS) is looking for a firm to develop and implement a multimedia educational campaign aimed at reaching Spanish speakers who have Medicare and their healthcare influencers, according to a federal filing.

Responsibilities includes earned and paid media, grassroots, online advertising, translation, monitoring, and partnerships. The deadline for responses is January 11 at 4 pm.

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