PRSA's announcement that it will merge its Multicultural Communications section into the Diversity committee caused a backlash on Twitter, even generating a hashtag for the issue: #PRSAfail.
From Twitter user mattreyes:
I urge everyone to use #PRSAfail after reading this story. Multicultural needs more attn than ever among mainstream prof orgs.
From TovarPR:
Evidently, they want us to create an infrasture [sic] for their diversity success without having us as full partners--no voice.
PRSA is merging the 26-year-old section into the organization's Diversity committee because "it was unable to meet the established metrics for member satisfaction, member benefit, and financial performance for the past two years running," according to a statement from William Murray, CEO and COO of PRSA. In addition, PRSA is also merging its travel and tourism and food and beverage sections, and its CSR section will now be a council of experts.
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