Business Wire adds new distribution features

NEW YORK: Business Wire has updated its distribution platform, with enhancements in mobile applications, search engine optimization, and measurement tools. Press releases will now go through both of the company's SEO platforms (Business Wire and EON: Enhanced Online News), content was added to a range of mobile apps, and the EON platform will include additional audience measurement tools. The changes, effective January 4, will be included in all English-language press releases.