GE promotes Sheffer to officer level

FAIRFIELD, CT: GE promoted Gary Sheffer, head of the company's global communications team, to VP of communications and public affairs

FAIRFIELD, CT: GE promoted Gary Sheffer, head of the company's global communications team, to VP of communications and public affairs. Previously he was executive director of communications where he leads all internal and external communications programs.

The promotion to VP doesn't greatly alter Sheffer's duties but it does make him one of the about 200 GE “officers” who enjoy a higher stature at the company. Sheffer was not in the office today, but Anne Eisele, director of financial communications in the GE corp. communications department, noted that the reporting structure will not change; Sheffer continues to report to CMO Beth Comstock. However, as an officer he takes on greater responsibility for company planning in general. Sheffer, 49, joined GE in 1999.

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