Asbury Automotive taps Porter Novelli

ATLANTA: Asbury Automotive Group tapped Porter Novelli as its AOR. The Duluth, GA-based automotive retailer reported $4.6 billion in 2008 revenues and encompasses about 80 store locations. Porter Novelli attained the account with a team led by Brad MacAfee, partner and MD. Work, which begins January 1, will encompass a full range of communications initiatives including internal and external efforts, such as social media.