WASHINGTON: The US Census Bureau is educating the public about how to participate in the 2010 Census with The 2010 Census Portrait of America Road Tour kicking off on January 4.
The Bureau released information about several of its first Road Tour stops, including those in Hartford, CT, Boston, and the Harlem neighborhood in New York City, this week. Thirteen tour vehicles will travel the country, teaching consumers how to provide their information for the Census and allowing them to share their stories and show why "I count!"
The tour will be complemented by an online presence through its Web site, Twitter, Facebook, YouTube, and other social networks, as well as traditional media relations. The campaign will be unveiled on NBC's Today show on January 4.
The campaign around the Census is one of the largest civic outreach and awareness campaigns in US history, the Census Bureau reported, and the contracts between the Bureau and its 14 subcontractors is worth $312 million. Weber Shandwick is the PR agency on the campaign, Jack Morton is the experiential firm, and Draftfcb is handling advertising.