Beginning a new year - and in this case a new decade - inevitably becomes a time for predictions. A decade ago, Twitter, YouTube, and Facebook were not even in existence, much less part of our everyday vocabulary. As such, thinking of what will dominate the PR industry in 10 years is a bit of a challenge.
Our annual Editors' Choice/Who to Watch feature sets more realistic goals - recognizing those who made an impact last year, as well as those we believe will make headlines in 2010.
Following a year that was marked by uncertainty and instability, we've chosen to honor two companies that have demonstrated an unwavering dedication to communications.
Our Editors' Choice, Procter & Gamble, has endured many of the same economic challenges as other companies as far as cuts in marketing spend. Yet its smooth transition to a new CEO, a new global external relations officer, and a commitment to integrated marketing - as evidenced by the formation of its internal Brand Building Organization - show why, time and again, it's looked to as a leader. Christopher Hassall, who replaced longtime P&G veteran Charlotte Otto, is working on the future of its external relations function by making digital capabilities a priority for every employee.
Our runner-up, General Motors, certainly had a challenging year from an economic and business standpoint. But its transparency and use of social media to reach all stakeholders is something that deserves to be recognized.
I look forward to hearing your thoughts on our selections and watching the industry over the next 12 months to see how accurate our predictions were.